
WINGOUT CHICAGO
GREEN CURTAIN EVENTS / SOCIAL ADVERTISING CAMPAIGN + VIDEO PRODUCTION
(FREELANCE)
SUMMARY
To help Green Curtain Events, one of Chicago's largest producers of food and street festivals, a Facebook advertising campaign was executed along with a promotional video.
Not only did this help their event sell out (with a record attendance), it also went viral with a minimal ad spend ($230), thanks to strategic targeting.
THE RESULTS
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Total reach: 1.1 million
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Over 500K video views
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Over 5K shares
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Average cost per engagement: $0.003
MY ROLE
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Executed Facebook and Instagram advertising strategy
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Created unique targeting profiles based on customer demographics, interests, actions and behaviors
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Developed promotional video
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Actively monitored campaign; made adjustments when needed to maximize performance
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Generated detailed analytics report and recap for client
CAMPAIGN ELEMENTS


