WINGOUT CHICAGO

GREEN CURTAIN EVENTS / SOCIAL ADVERTISING CAMPAIGN + VIDEO PRODUCTION

(FREELANCE)

SUMMARY

To help Green Curtain Events, one of Chicago's largest producers of food and street festivals, a Facebook advertising campaign was executed along with a promotional video.

 

Not only did this help their event sell out (with a record attendance), it also went viral with a minimal ad spend ($230), thanks to strategic targeting.

 

 

THE RESULTS

 

 

  • Total reach: 1.1 million

  • Over 500K video views

  • Over 5K shares

  • Average cost per engagement: $0.003

 

 

MY ROLE

  • Executed Facebook and Instagram advertising strategy

  • Created unique targeting profiles based on customer demographics, interests, actions and behaviors

  • Developed promotional video

  • Actively monitored campaign; made adjustments when needed to maximize performance

  • Generated detailed analytics report and recap for client

CAMPAIGN ELEMENTS