WINGOUT CHICAGO

GREEN CURTAIN EVENTS / SOCIAL ADVERTISING CAMPAIGN + VIDEO PRODUCTION

(FREELANCE)

SUMMARY

To help Green Curtain Events, one of Chicago's largest producers of food and street festivals, a Facebook advertising campaign was executed along with a promotional video.

Not only did this help their event sell out (with a record attendance), it also went viral with a minimal ad spend ($230), thanks to strategic targeting.

THE RESULTS

• Total reach: 1.1 million

• Over 500K video views

• Over 5K shares

• Average cost per engagement: $0.003

MY ROLE

• Executed Facebook and Instagram advertising strategy

• Created unique targeting profiles based on customer demographics, interests, actions and behaviors

• Developed promotional video

• Actively monitored campaign; made adjustments when needed to maximize performance

• Generated detailed analytics report and recap for client

CAMPAIGN ELEMENTS